In the summer of 2014 Jonathan Lutz, owner of the Uptown Dining Group (Uptown Kitchen and The Mark Dine & Tap restaurants) and I were discussing the benefits of wine events and ways to increase attendance at them and, of course, sell more wine. After several discussions and an equal number of bottles of wine, we came up with a unique wine club concept.
Overview of the Program
The wine club, named the Tiedemann On Wines Wine Club, partners with local restaurants and there are currently three: The Mark Dine & Tap, Uptown Kitchen and McCarthy’s on the RiverWalk. There are also several other restaurants in discussion to join the club.
The goal of the club is to provide its members, and other patrons of the restaurants, the opportunity to share some exceptional wines at very favorable (preferred member) prices. One of the methods of making these wines available is by hosting creative and memorable wine club events, such as wine dinners and tastings, which become an all important part of club membership. Currently we have two to three events per month. In last week’s wine blog I reported on Uptown Kitchen’s 8th Annual Valentine’s Day Wine Dinner and later in this post I’ll report on the McCarthy’s White Oak Wine Dinner. Both of these dinners were wine club events.
Finally, through these types of events we hope to educate you and your palate on various types of wines and introduce you to the lifestyle that surrounds the wonderful world of wine. You’ll get to taste both Old World and New World wines and experience the many flavor profiles available. The best way to learn about wine is to taste it.
How it Works
You can join our wine club by filling out the wine club application available at any wine club partner’s establishment…just ask your server about the club. Or you can join online through the Tiedemann On Wines website page by clicking here.
There is a “one time” $10.00 fee to join. If you join at one of the partner restaurants this fee goes directly to your server who assisted you. If you join online, the fee goes to the Adler Bear Carris Benefit fund.
Club Members Receive:
- A 10% discount on regular bottles of wine on our participating partners wine lists – just present your membership card to your server and tell her/him you are a wine club member.
- If the wine is distributed by Tiedemann Wines (it will be marked on the menu with a “T”) you’ll receive an extra 10% discount for a total of 20% off any of those wines. Look for that marking “T.”
- A subscription to my weekly wine blog Tiedemann On Wines. The blog is posted every Thursday around mid-day.
- Invitations to exclusive wine tasting dinners and events at all participating restaurants.
- First access and reduced pricing to wine club dinners and on wines offered for sale at the dinners.
- Periodic email updates on other wine events and restaurant news in our area and throughout the Midwest.
We have some exciting events planned in the months ahead. Why not connect with the more than 160 current wine club members, take advantage of the many membership benefits and join today?
Here is what our wine club partners have to say about the wine club:
“Our wine club is a fun and excellent way for someone to learn about wine, while gaining some great benefits and discounts at some nice locally-owned restaurants. The wines in the Tiedemann portfolio offer a vast selection of varietals from all over the world and we continue to add to our restaurant’s offerings of Carl’s wines. Between Uptown Kitchen and The Mark, we currently carry about a dozen of Tiedemann’s wines, of which all are discounted 20% for wine club members,” said Jonathan Lutz, Proprietor & Chief People Person at the Uptown Dining Group.
“For many patrons of McCarthy’s on the RiverWalk wine is an important part of their dining experience,” said McCarthy’s Partner Thomas J. Borger. “So we take our responsibility to provide quality wine options very seriously. That is why we are happy that we qualify and can partner in the Tiedemann Wine Club with a select few other area dining establishments. Carl’s knowledge and guidance is integral to our goal to provide only the best available wines across every flavor profile and price point. Anyone can buy an expensive good bottle of wine. The wine club makes it possible for us to present outstanding wines at affordable prices.”
White Oak Wine Dinner at McCarthy’s on the RiverWalk
Last Thursday evening the Tiedemann on Wines Wine Club held its third wine event of the year at McCarthy’s on the RiverWalk in Elkhart. The premium wines of the event were from White Oak Vineyards & Winery in Healdsburg, California. For more information on White Oak wines click here. We tasted two whites and three reds, starting with a 2013 Russian River Sauvignon Blanc and working our way up the flavor profile to White Oak’s 2012 Napa Valley Cabernet.
These are some of the photos from the wine dinner courtesy of Tish Wilsey.
McCarthy’s Chef Matt Hiland once again did a wonderful job of pairing his food selection with our White Oak wines. It is always enjoyable to work with Chef Matt. Here are the food and wine pairings of the evening:
Course One: Crab Rangoon. Lump crab, cream cheese and green onion stuffed inside wontons and served with sweet and sour sauce. Paired with the 2013 Russian River Sauvignon Blanc
Course Two: Caprese Salad. Fresh mozzarella, balsamic, basil, salt and pepper nestled in a juicy tomato. Paired with the 2012 Russian River Valley Chardonnay
Course Three: Orange Glazed Duck. Zesty glazed duck wings served on a bed of spinach. Paired with the 2012 Russian River Pinot Noir
Course Four: Coffee Smoked Filet Mignon. Tender coffee-smoked beef tenderloin sliced and served with raspberry sauce. Paired with the 2007 Napa Valley Cabernet Sauvignon
Dessert: Strawberry Panna Cotta. Served with lemon curd sauce, basil syrup, white chocolate crème and graham cracker crumbles. Paired with the 2012 Napa Valley Cabernet Sauvignon
This was a great event with good wines and discussion about the various flavor profiles of the types of wines we tasted. In order for some of the guests to clearly understand what we mean for instance, when we refer to a Chardonnay as “oaky” or “non-oaky” we did a special tasting of some Glenwood Cellars wines for a comparison. Everyone enjoyed this spontaneous wine tasting and lively discussion. As my good wine buddy, Herb Krumsick is fond of saying: “You need to expect the unexpected.”
As always I appreciate your support of our wine blog and encourage you to share it with family and friends. If you care to share your comments on this blog posting or other topics, please do so in the comments section below.
Until next week,