In last week’s blog post I introduced you to our new Adler’s Blend Red Wine. There was one detail about this story of the wine that I intentionally left out of that post. I did so that the details wouldn’t get rolled in with everything else I was posting.
When I first started on this project we were in the middle of having a new label designed for our Tiedemann Red Wines. As label design goes we want a label that is appealing, eye catching and different from all the other thousands upon thousands of labels. This was especially true of Adler’s label.
The designer came up with three to four different designs with various color selections for each. It became a group effort to pick the design and color from the various selections offered. The colors for Adler’s label quickly became a family project with several opinions (as one might imagine) as to what colors should be selected.
I felt strongly about involving Adler in the project in some way. Eventually I asked Adler to be in charge of coming up with a picture for the back label. He had free reign to draw whatever he wanted.
Allow me to give you a little background on the history behind Adler’s artwork. At age four Adler started suffering from chronic pain in his lower back and buttocks area. At times the pain was so intense Adler couldn’t speak. In the search for the cause of this pain, his hydrocephalus and the inoperable pilomyxoid astrocytoma brain cancer were discovered. The cancer resulted in 15 months of chemo treatments and further health issues.
From the beginning of Adler’s illness, one of the methods used to communicate with Adler when trying to get a sense of how he felt or his pain level was the “thumbs up” or “thumbs down” gesture. He now uses the “thumbs up” gesture to communicate other forms of excitement, happiness, pleasure, etc. Thank goodness the “thumbs down” gesture is used less now to indicate periods of discomfort or pain.
To Adler it seemed only natural to draw a picture of himself with his “thumbs up gesture.” It seems his first attempt at the drawing didn’t go well and he was upset and told his mother he didn’t like it and was doing it over.
Adler’s second attempt at drawing himself went much better for him and he included a longer arm with his thumb up to indicate a “super thumbs up” for his wine. Which after tasting the wine, many of us agree the wine deserves a “super thumbs up.” Adler also signed the artwork making it an even more special piece of art work. Of course it wasn’t without difficulty getting it sized and printed on the back label. However it was well worth the effort for Adler’s Blend is a good wine and 8-year-old Adler is special to a lot of people.
The wine’s availability is spreading around our market area. If you want to examine Adler’s artwork and taste a good wine, ask for it at your favorite restaurant or wine store.
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Until next week,
Calendar of Events
- December 8th – Uptown Kitchen Wine Dinner
- December 31st – National Champagne Day
- March 3rd – National Mulled Wine Day
- April 17th – International Malbec Day
- May 4th – International Sauvignon Blanc Day